35 tips for POS marketing that really bring in the money Advertising parasols are now a permanent fixture in the street scene of any town or city. They can attract existing fans of the brand to your terrace or point of sale, but they can also tempt wavering customers to buy your products on impulse.…

Ever heard of Menu Engineering? Everyone involved in professional catering knows that some dishes generate a good margin while others bring in almost nothing. Whether it’s a sandwich bar or a five-star restaurant, some dishes are always more popular than others. So what if you had a tool allowing you to analyse your menu and…

February 10th is World Parasol Day. Parasols have been in use for several thousand years as protection against the sun. In the distant past, parasols were made with the large leaves, wood and palm branches which people found around them. Techniques discovered later allowed the use of animal hides or paper. The parasol took on…

Who doesn’t dream of a holiday on endless beaches along a deep-blue sea? Of enjoying the fabulous weather and a magnificent view from under a beautiful parasol. The Côte D’Azur has had great pull on holidaymakers for a long time now. Once, everyone called this glamourous stretch of coast on the Mediterranean the “French…

The terrace of a café, hotel or restaurant is the first thing passers-by will notice, it’s the showpiece. So the old saying really applies to your terrace: you only get one chance to make a good first impression. Just think how it makes you feel if you wander past an untidy terrace with dirty, worn-out…

Food’in Sud From 26 to 28 January Symo will be providing inspiration for terrace operators at Food’in Sud in Marseille, the biennial trade fair for professionals in the hotel and restaurant business. More than 300 stand holders will take you on a three day trip to the Mediterranean, showing off all the latest innovations and…

A well-run terrace can make a major contribution to the profits of a cafe or hotel. Shorter daylight hours and falling temperatures are no reason to panic. With care and thought it’s perfectly possible to extend the terrace season. Put in the effort and you’ll see your terrace performing well right through the winter. And…

Winter is here, the days are shorter, the sun is low in the sky and temperatures are falling. But that doesn’t mean you have to close down your terrace for months on end. People still enjoy a cup of coffee outside during the winter. But of course they have to be comfortable. While many terraces…

In November, Symo Parasols will be looking forward to meeting you at Horeca Expo. From 17 – 21 November 2019, we’ll be on stand 3147 in Room 3, waiting to tell you about recent developments in parasol land. Premiere of the Trevo floating parasol We’re taking the opportunity of Horeca Expo to launch our new…

While many catering businesses invest primarily in their terrace furniture, it is, in fact, the parasols that bring in extra revenue for your terrace. Nice tables and chairs are important for the comfort of your customers, but it isn’t the tables that allow them to sit comfortably on the terrace in the blazing sunshine, and…

You’ve invested in high-quality parasols because of the returns they bring, now you want to keep them in top condition. If you bring them indoors during the winter, you’ll need space to store them safely. Space you would probably prefer to use to serve your customers. Sound familiar? Then the Symo Winter Service may be…

The emergence of the pop-up bar Pop-up winter and summer bars are everywhere now, appearing suddenly in our cities and disappearing just as quickly when the season is over. Their temporary nature makes them particularly attractive to customers, who are always looking for novelty. An interesting test environment Pop-ups can also provide an ideal test…

You’ll never believe how easy our Cape Wood parasols opens and closes. Do you think opening and closing your terrace parasol is a hassle? Check this short movie and convince yourself that opening and closing your parasol with our autolift system is a piece of cake! Our Cape Wood parasol is made from Eucalytpus wood…

Archi-living, a global web magazine created by architects and designers visited our stand at the Salon del Mobile 2017 in Milan. Our popular and unique Frou Frou parasol caught their attention. Archi-Living was so impressed with the daring design of this remarkable parasol that they wrote a wonderful article about it. Read an excerpt: ……